International Tourism Trade Show Tokyo
8-10 May, 2024
Tokyo Big Sight, Japan

Japan at the Forefront of Wellness Tourism: Discover the Latest Trends at the First International Wellness Tourism Expo

04 19, 2023

Wellness tourism is on the rise globally, and Japan is no exception. Japan, with its unique blend of traditional and modern wellness practices, is leading the charge in this growing trend. The country has a rich cultural heritage, natural beauty, and unique wellness practices that make it an ideal destination for those seeking to improve their physical, mental, and spiritual well-being. In recent years, Japan has witnessed a surge in wellness tourism, with visitors seeking to experience traditional Japanese healing practices, hot springs, and forest bathing. In this blog post, we will explore three reasons why Japan is becoming a popular destination for wellness tourism. In this article, we will explore the rise of wellness tourism in Japan and how travel can be related to improving the traveler's well-being. 

It is important to note the difference between medical tourism, which focuses on treating specific medical conditions. Wellness tourism encompasses a range of activities and experiences that promote general well-being through holistic experiences. 

As the popularity of wellness tourism continues to rise, more and more travelers are choosing to incorporate wellness into their travel experiences, seeking out destinations that offer unique and innovative wellness offerings.

Popular Destinations

Explore the different wellness retreat destinations of the country. One of the most popular destinations for wellness tourism in Japan is Hokkaido, the northernmost island. Hokkaido is home to many hot springs, or onsen, which are believed to have many health benefits. Some of the most famous hot springs include Noboribetsu and Jozankei. Visitors can also enjoy outdoor activities like hiking and skiing, as well as healthy local cuisine.

Another destination for wellness tourism in Japan is Okinawa, a chain of islands located in the southern part of the country. Okinawa has a subtropical climate and beautiful beaches, making it a great place for relaxation and rejuvenation. The local diet is also known for its health benefits. Some Zen temples offer a vegetarian cuisine called Shojin Ryori where they prepare dishes that are meant to nourish the body as well as the mind.

Wellness Activities to Try

Japan is well known for its unique blend of tradition and modernity. Here’s where you can combine cultural immersion, relaxation, and rejuvenation, all in one trip. While on vacation, explore the best wellness retreats and resorts Japan has to offer. 

Ryokans are traditional Japanese ins that have their own onsen or hot springs. The mineral-rich waters from the springs are believed to alleviate stress and improve well-being. The mountainous regions of Hakone and Kyoto are known to have the best Ryokans with Onsen in Japan. 

Nature lovers will appreciate Shirin-yoku, the practice of spending time with nature, breathing in the fresh air, and immersing yourself in the country’s landscape. This can reduce stress, improve your mood, and boost the immune system. 

You can also try traditional Japanese meditation and healing practices. Japan has a rich history of traditional healing, and you can experience these practices in many wellness retreats and resorts in the region. Some yoga studio even have scenic views of the mountains or seas, the perfect backdrop for a peaceful practice. 

Travel Experiences

Japanese wellness tourism offers a variety of travel experiences for visitors. One popular experience is the traditional Japanese bathhouse or sento. Sento is a communal bathhouse where visitors can relax and soak in hot water while enjoying the company of others. Many sentos also offer massage and other spa treatments.

Another popular experience is forest bathing or shinrin-yoku. This practice involves spending time in nature, taking in the sights and sounds of the forest, and breathing in the fresh air. Forest bathing is believed to have many health benefits, including reducing stress and boosting the immune system.

Japanese wellness tourism has become increasingly popular in recent years, thanks to the country's rich history of traditional wellness practices and beautiful natural landscapes. From hot springs to forest bathing, there are many travel experiences to choose from. If you're looking for a unique and rejuvenating vacation, visit nature’s wellness havens in Japan.