Business or pleasure? Why not combine both! A new buzz in the business travel world has emerged: -- Bleisure. The term was coined during the post-pandemic era which simply means a combination of business and leisure. It encourages travelers to look after their well-being even while in the middle of a business trip.
The concept of bleisure is not essentially new, but it became more prevalent during the pandemic when employees were forced to blend their business and personal lives. Work-life balance has become more fluid, thus the birth of bleisure travel.
Expedia Group Media Solutions says that bleisure will be on the rise in 2023. 76% of business travelers are planning to take a bleisure trip in the next 12 months, as per Expedia’s 2023 Traveler Value Index. The concept is more popular among millennials and Gen Zs, with 43% of millenials and 38% of Gen Zs planning a bleisure trip in the next year.