International Tourism Trade Show Tokyo
8-10 May, 2024
Tokyo Big Sight, Japan

Japan’s Appeal to Travelers | Rising Travel Demand in Japan

03 30, 2023

Japan has always been one of the most sought-after travel destinations in the world. With its unique culture, stunning landscapes, and modern cities, it's no surprise that tourists from all over the world flock to Japan every year. In recent years, the demand for travel to Japan has been on the rise. In fact, the number of international visitors in Japan rose to 3.8 million in 2022, despite the global pandemic. 

Let’s explore the reasons behind this surge in travel demand. What makes Japan such an attractive destination for travelers?

The Appeal of Japanese Culture

One of the main reasons why Japan is such a popular travel destination is its rich and unique culture. From traditional tea ceremonies and sumo wrestling to modern anime and video games, Japan has a little something for everyone. Tourists are drawn to Japan's fascinating history, which is reflected in its ancient temples, shrines, and castles.

The country's distinct cuisine, such as the famous sushi, ramen, and sake, is also a major attraction. Further, Japanese people are known for their polite and hospitable nature, which makes visitors feel welcome and comfortable during their stay.

The Beauty of Japan's Natural Landscapes

Japan is also known for its stunning natural landscapes, which are a major draw for tourists. Cherry blossom season in the spring is a particularly popular time to visit, when the country's parks and gardens burst into bloom with pink and white flowers.

Mount Fuji, Japan's highest mountain, is another popular attraction, as are the many hot springs or "onsen" scattered throughout the country. Japan's coastline is also a major draw, with its beautiful beaches and crystal-clear waters.

The Beauty of Japan's Natural Landscapes

Japan is also known for its technological advancements, which make it an attractive destination for tech-savvy travelers. The country is at the forefront of robotics and artificial intelligence (AI), and visitors can experience this firsthand through interactive exhibits and demonstrations.

High-speed trains, or "shinkansen," whisk travelers between cities at blazing speeds, making it easy to explore the country efficiently. Japan's cities are also incredibly modern, with towering skyscrapers, high-tech gadgets, and futuristic architecture.

Accommodations for Tourists

Another factor that contributes to the rising demand for travel in Japan is the availability of accommodations for tourists. Japan offers a wide range of options for travelers, from traditional ryokans (Japanese-style inns) to modern hotels and hostels.

Many of these accommodations offer unique features that cater to tourists. For example, some ryokans provide guests with the opportunity to experience a traditional Japanese bath or "onsen," while others offer a chance to wear a yukata, a casual kimono-style garment.

Safety and Security

Japan is also known for its strong emphasis on safety and security, making which makes it a popular destination for solo travelers and families. The crime rate in Japan is low, and the country has strict laws and regulations in place to ensure the safety of its citizens and visitors. Japan's transportation system is also safe and reliable, with trains and buses running on time and taxis easily accessible in most areas.

Events and Festivals

Japan is home to a wide variety of events and festivals throughout the year, which are major attractions for tourists. One of the most famous is the Cherry Blossom Festival, which takes place in the spring when the cherry blossoms are in bloom. Other popular festivals include the Gion Matsuri in Kyoto, the Sapporo Snow Festival, and the Awa Odori Dance Festival in Tokushima.

Join the Surge of Travelers in Japan

As more and more people discover the wonders of Japan, it's likely that this trend will continue to grow. If you're looking for a travel destination that offers something for everyone, Japan is definitely worth considering. The country is the perfect destination for those looking for relaxation, wellness, or even bleisure!

If you have a passion for wellness, be a part of the first and only wellness tourism event in Japan. International Wellness Tourism Expo is a gathering of local and international businesses in the wellness tourism sector. Don’t miss this three-day event on May 10–12, 2023, at Tokyo Big Sight Japan.