International Tourism Trade Show Tokyo
25-27 June, 2025
Tokyo Big Sight, Japan

Japan’s Tourism Industry Is Bouncing Back in 2025

12 13, 2022

The travel demand continues to rise globally, and Japan’s tourism industry expects the rise in foreign visitors since the COVID pandemic.

Kyodo News report says that the Japan Tourism Agency is unveiling an extra budget of around 30 trillion yen or 199 billion USD to combat the rising inflation. They outlined their goals for 2025 to the industry experts. Cabinet of Prime Minister Fumio Kishida approved the plan in March 2022 after careful consideration.

Japan Tourism Agency estimated that a total of 43.09 million foreign visitors visited regional areas overnight in 2019. The industry faced an overwhelming loss in the number of tourists from 31.9 million in 2019 to only 250,000 post-pandemic.

Despite this, there will be international events that will be held in Japan in 2025 such as the World Athletics Championships in Tokyo, which will help boost the tourist numbers.

The government has such high but feasible goals in the near future such as raising the annual tourist spending of 5 trillion yen (34 billion USD) and reaching an annual 60 million foreign visitors by 2030.

With these efforts from the whole industry, organizations, and the government, the future of Japan Tourism is looking brighter ahead.



·       Japan’s tourism industry to recover by 2025 | New Straits Times, 2022

·       Tourism agency planning for inbound Japan travelers at pre-pandemic levels by 2025 | The Japan Times, 2022

·       Japan aims to revive inbound tourism to pre-pandemic levels by 2025 | Kyodo News, 2022